Problem:
Independent music venues face a severe profitability crisis. In 2024, 64% operated at a loss, with 22% contemplating closure (National Independent Venue Association, 2025). Venues are the backbone of live music, yet three interrelated drivers threaten their survival.
1. Talent buyers don't have time to get all of the data needed to make an informed booking decision
2. Fans are not showing up as consistently as they were in the past
3. Costs are rising across the board, eroding margins
%20(1).png)